Journal Excerpt: The Fall of C.E.O. Women, The Start of brown girl surf
December 18, 2011
I’m alive and I have all my limbs so I’m trying to put the closing into perspective. A lot has been done to dismantle the (C.E.O. Women) office. We’ve sold most of our assets last week and this week is the final push. The only thing is that we have no staff left – I’m the only one and so I have to manage all of the following:
I sent this list to my board chair and treasurer to let them know … But as it is, I’m left as the only one trying to manage the final three days of closing of the office. People expect way too much when you are a Founder. The good news is that I raised an extra $15,000 from foundations and donors and that the government approved our $20,000 reimbursement request so we will have enough for payroll, which will limit the board’s liability. They were going to float a loan for payroll as well which I was happy about but now they don’t need to. My friend and board member gave me a $1,750 (personal) loan to tide me over until we can collect on all the grants.
… I have been actively trying to find a home for Grand Café in it all … because we owe the bank for our line of credit … It is a hard decision because that is nine years of work/research that went into building that asset (and $500,000) and I’m not sure what the bank will do with it at this point but I want it to land somewhere good, but I also want this to be done, so I’m torn …
I have been surfing which I’m glad about but skipped my Friday session down in Santa Cruz as I normally do. I just felt like last week was intense and I couldn’t focus so much on my surfing, but I did get out on Friday and Saturday to Ocean Beach which I was really glad about. I also started to get a lot of momentum on brown girl surf …
I am so proud of the (web) site and honestly it has been like therapy. After coming home dismantling an 11 year old non-profit I built on my back, I can work on creating something new which gives me a lot of energy. I’m excited that I am so excited about this …
… If it weren’t for surfing and brown girl surf, I’d be in bad shape I think. But I feel calm and collected … but I just want this saga to be over with …
I have such a wide range of emotions regarding the board that it’s hard to make sense of them. On the one hand, I have felt left in a lurch by them all year – only half of them fundraised and did what they could … On the other, they are my personal contacts and networks, and amazingly, not one member resigned since the crises … most of them have given or raised significant donations (totaling over $96,000) …
So it’s not bad for a small board … I’m glad that brown girl surf will not have one going forward. I just want to be free from this all - free from the blame, free from the stress, free from this identity that I have held for what seems way too long. I am Farhana and I am the Founder of C.E.O. Women, but it is not my baby and I don’t feel that way about it …
… It sucks being a Founder. Your DNA is imprinted into the organization and work until the day you leave/ relinquish it but I feel trapped and not in a position to relinquish at this point. I can’t wait until it’s all over. I can’t wait to run with brown girl surf and it’s exciting to see it come alive …
I founded and ran a non-profit organization for 11 years with an amazing mission – helping low-income immigrant and refugee women to become entrepreneurs and learn English. After 10 years of running it, I took a needed sabbatical to reflect and rejuvenate. An interim leader led the organization in my absence. When I returned a few months later, it was operating a $50,000 deficit, the first ever deficit in the history of the organization.
As a Founder, this was devastating. It was like coming back at halftime to a 0-4 World Cup game and you’re on the losing team. It’s not impossible to bounce back, but it would take a level of effort I did not have in me after an already exhausting 10 years. The organization eventually closed. My last official day was the 21st of December eleven years ago.
While I made peace with the closure, I never quite got over the loss of its most innovative program - a soap opera series designed to teach English and entrepreneurship skills to immigrant women. I worked on this idea for 9 years, raising about half a million dollars to develop 6 of 18 episodes. Upon closing, the series was given to the bank as collateral for a line of credit that leadership took out in my absence in order to finance the deficit.
Giving over the program felt like a miscarriage, like it never got its fair chance to run. And truth be told, perhaps it was a little too early of an innovation for its time. Many funders resisted the idea of a remote, media-based learning program, now an ironic sentiment in these Covid times. This summer, on a long shot, I decided to reach out to the bank. I asked them to release the program series for me to resurrect. They agreed with full support. It was one of the best pieces of news of my career and life.
If I learned anything through this experience, it’s to not lose faith in your ideas. Ideas take courage. Creativity takes courage. Speaking up takes courage. Honoring and holding worthy your ideas takes courage. And perhaps most of all, I’ve learned that there’s no timeline for courage. You are ready when you are ready.
While I worked on this idea for 9 years it was the amazing team around me that brought it to life. Angelica Matsuno was the ah-mazing Co-Producer and Co-Writer who has been helping me to resurrect it. We were probably the most attached emotionally to this project. Nina Serrano was the incredible writer of the series and Marissa Aroy was the talented Director along with the ever capable Producer Niall McKay who all used their artistic skills, creativity, time and talent to give this idea life. There was also the programs team that worked on distribution, countless advisors, board members, clients and volunteers who helped take the idea to where it was. I’m forever proud of the work our organization did. And I am proud to return to this creative idea, with new eyes and wisdom, in service to all the people it was meant to impact.
Watch program trailer below:
Executive & Leadership Coach | Global Explorer | Founder, Surf Life Executive Coaching & Brown Girl Surf